When it comes to personal style there is no one I admire more than Aerin Lauder, so I was over the moon when I read she would be launching an eponymous lifestyle brand this fall. Her cosmetics line will be available in late August (a sneak peak available here) and I’ve read that the brand will offer tabletop and gifts for the holiday season with fabrics, home, and personal accessories to follow. Lauder, who left her position as senior vice president and creative director at Estee Lauder last fall, explained in an interview with Architectural Digest that “the line is about embracing a kind of everyday elegance.” If the Aerin brand can successfully convey the elegant feel of her inimitable style, it will make legions of women very, very happy.
To East Hampton:
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